Games
“We don’t think Steam should be pay to win”: Valve explains how “games we would’ve never predicted” pop off so hard
In a new talk discussing how Steam puts games in front of players, Erik Peterson of Valve‘s business team argues that storefront visibility shouldn’t “be pay to win,” and offers a look under the hood at how games get promoted on the biggest store in PC gaming. The talk is aimed at developers and publishers, but there are some interesting player-facing nuggets, too, especially if you’re wondering why Steam keeps recommending you a certain type of game.
