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Is it just me, or should movie characters not be used in ads?

by
PRG
February 8, 2023

As much as Buddy the Elf loves Christmas, there’s surely no way he’d choose to spend it surrounded by stressed-out shoppers in a British supermarket. If you believed Asda’s 2022 big-budget festive ad, however, working in the UK retail sector was all he ever wanted.

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