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Take-Two CEO Says FIFA Has “Great Clout” But Isn’t Planning On Taking Up The Brand

  • PRG

EA announced last week that it is parting ways with the iconic FIFA name in its popular football game series, as the football organisation and the video games company had been tussling for months over the use of the ‘FIFA’ branding and the money for it. Clearly EA eventually decided the money wasn’t worth it and future entries in its long-running football series will now be known as ‘EA Sports FC’.

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