If there were any doubts that EA makes a lot of money via its live services, last year’s financial report would have put them to rest. The report revealed that the company earned a staggering $1.6 billion thanks solely to Ultimate Team modes across FIFA, Madden, and NHL titles. This number clearly caught a lot of eyes, as the number of inquiries being made into EA’s loot boxes – a.k.a. card packs – increased drastically. Perhaps that’s why the company felt it should leave out the figure from this year’s financial report.
